Plan before code
I work out how the data, front end, integrations and hosting fit together before anything gets built. If an estimate or approach looks wrong, I say so early.
Open to new roles · Stockholm
I build websites, apps and the systems behind them.
I'm Fredrik, a senior full-stack developer in Stockholm. I handle the whole thing, from the front end to the APIs, integrations, data and hosting, and I keep it running long after launch. For the past 8 years that has mostly meant the Pernod Ricard brand sites at The Absolut Company, with millions of visitors in every market.
Selected work
Brand sites, platforms and my own product
Absolut.com
2021 to todayThe global Absolut Vodka site. 15 markets on one WordPress install, behind Cloudflare.
LiveBrand site
Absolutdrinks.com
Since 2018Absolut's cocktail platform. 20,000+ pages in six languages, merged from four systems into one.
LiveRecipe platform
Malibu
2025The new malibudrinks.com. Recipes, products and markets in one site, about to go live.
Launching soonBrand site
ParkMap
OngoingPick a time and see where you can park in Stockholm. Free, no login.
LiveOwn product
- years building for the web
- 14
- years building for the web
- Pernod Ricard brand sites built and run
- 6
- Pernod Ricard brand sites built and run
- sites ran the age gate I rebuilt
- 100+
- sites ran the age gate I rebuilt
- more visitors made it past that age gate
- +8%
- more visitors made it past that age gate
How I work
From the first plan to years after launch
Fast and accessible
Speed and accessibility targets are set before I start. Everything I ship meets WCAG AA and runs through Playwright or Cypress on every change.
I stay after launch
Updates, security patches and new features for as long as the thing runs. I've kept some of the same sites running since 2018.
Experience
Building software since 2012
- 2018 to NowSenior Full-stack DeveloperThe Absolut Company
- 2017 to 2018Web DeveloperThe Generation AB
- 2016 to 2017Frontend DeveloperVektorgrafik Stockholm AB
- 2014 to 2015Web DeveloperNordic Leisure Group
- 2012 to 2014Web DeveloperiGoMoon